EMOTIONAL AND ASSESSMENT COMPONENT IN THE LANGUAGE IMAGE OF ARTIFICIAL INTELLIGENCE IN THE RUSSIAN AND CHINESE MEDIA SPACE

Abstract

Artificial intelligence has ceased to be a technology of the future and has now permeated all spheres of society. Consequently, the topic of artificial intelligence is increasingly coming under the close scrutiny of the media. However, behind seemingly similar headlines in Russian media discourse, there lie important distinctive features in how the topic is presented. The empirical basis for this study consisted of 30 headlines from Russian media outlets. The results revealed that the Russian discourse is characterized by a pragmatic adaptation to existing challenges. The topic of integration into alternative international structures, such as BRICS and alliances with China and Belarus, takes center stage in Russian media discourse. An analysis of emotionally-evaluative language (e.g., "helps," "more effective," "threat") demonstrates its pragmatic focus and a distinct undertone of concern. As a result, a complex image of artificial intelligence is formed: on the one hand, it is a serious external challenge, and on the other, it is a key tool for modernization, solving domestic problems, and strengthening positions within friendly strategic alliances. In contrast, Chinese media discourse frames artificial intelligence as a strategic national project aimed at consolidating the country's position as a global technology leader, which emphasizes a unique "Chinese approach" to the development of this technology.