Synthetic Genres of Art as the Sources of Russian Catchword Units Fund Enrichment
In the second half of the 20th and the beginning of the 21st centuries are marked by the process of Russian catchword units fund updating. Contrary to globalization, it occurs mainly at the expense of internal forces of the language system. Russian society endures cardinal changes in the sphere of culture: from literature-centric it progressively becomes the culture of performance. In the 18th–19th centuries, verbal sources were the main suppliers of new catchwords, but now synthetic styles and genres of art play a leading part in the process of catchword enrichment of Russian language. Animated films hold a specific place among them. Animated cinema appeared in Russia more than 100 years ago, and by the 1970s–1980s, it has achieved brilliant results. Catchwords from the Soviet cartoons of those years are still widely used. Tens of catchwords from modern Russian cartoons, translated into many languages, have joined them. Their linguocultural description is the work of the future. The article authors offer one of the possible solutions to this difficult task.